Something is missing here

Posted on May 4, 2012

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As much as I would love to have all the transit perks that bigger, denser cities enjoy, I know it is simply not to be.

St. Petersburg doesn’t have the transit budget – or the commitment to transit use – that cities like Portland or San Francisco have. We don’t have real-time displays at bus stops, telling us how long we can expect to wait for the next bus.

But just because we can’t actively push transit information to customers, that doesn’t mean we can’t passively make it available to them in real time. This sign – spotted at a stop on 4th Street South – gives the rider plenty of options for finding out exactly how many more interminable minutes he or she will have to stand in the oppressive afternoon sun waiting for the next bus. A phone number, a website, a textback service – hey, we even use QR codes, which I think is great.

What would be even better is if we actually wrote in the stop number – which seems to be required information if you don’t have a QR reader on your phone – on the sign itself, instead of putting it on a sticker that can (and inevitably will) be ripped off.

Great idea, PSTA. The execution, not so much …

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